Everything I know about marketing magic

For sale is “Everything I Know About Marketing Magic” by Maxwell Murphy.

Maxwell Murphy, co-founder of Penguin Magic, shares his experience from inside the magic industry and explains how to take an idea and develop it into a successful commercial magic product. The book covers production, pricing, distribution and working with dealers, manufacturers and other industry partners.

Topics include the size of the magic market, realistic sales expectations, wholesale and retail pricing, contracts, product formats, self-production and choosing the right people to work with. The book also contains guest contributions by Hank Schwaeble on contracts and corporations.

A particularly useful book for magicians, creators, producers and anyone interested in bringing their own magic products to market.