Creation by Peter Loughran

I’m selling Creation by Peter Loughran.
The book is used but in very good condition.

Peter Loughran has been creating and marketing original magic effects for nearly two decades. In Creation, he reveals his personal secrets, methods, successes, failures, and real‑world strategies for inventing, producing, and selling magic.

Covers advertising, marketing, pricing, distribution, packaging, copywriting, payment systems, websites, manufacturing, legal considerations, and more — plus personal stories from inside the industry.

A rare and essential resource for anyone wanting to create or market their own magic.